Beach Metro Community News is getting a facelift, and we want your help.
We are looking to our talented readers for ideas for a re-design of our logo and masthead.
The current logo was unveiled in March 2003. It has served our paper well, but it is time for a fresh look.
We are looking for a design that is Beach themed and reflects the culture and lifestyles of its residents.
Design elements
The following elements must be included:
- Our name: Beach Metro Community News
- Tagline: A non-profit community resource since 1972
- Coverage area: Serving the Beach, Upper Beach, Beach Hill, Crescent Town, East Danforth, Gerrard India Bazaar, Birch Cliff, and Cliffside
Specifications
Colour: Keep it simple, two or three solid colours work best.
Fonts: No more than two fonts should be used. Indicate fonts used.
Masthead size: 10 6/16” x 2 ¼” (10.375” x 2.25”)
Resolution: Line art is preferred, as it needs to be sized for larger applications (newspaper boxes, storefront sign, etc.)
You may also use our current logo and create a variation of it with the same elements and/or font, keeping continuity in the design.
Everyone is welcome to submit ideas including students and art classes.
Submit your designs to logodesign@beachmetro.com in PDF format.
Deadline
June 18, 2015 at midnight.
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Why is it “time for a fresh look”? The current look looks fresh and up-to-date to me, and it’s only 10 years old (though I know that’s a millennium in Twittertime). Surely there’s a better use for your time and resources.
Strong agreement that the current look and brand are authoritative and recognized — changing it without a strategy, on the basis of on-spec work, doesn’t get you closer to a clear brand.
Communication planning isn’t best done on the basis of throw-it-out-there submissions. What you’re looking for is a sense of what the paper is and what you want people to associate with it.
Right now, what you have is clear, clean, coherent. Unless it’s some kind of copyright claim making you change, it’s really worth keeping a good look good!