By JACK SKINNER
Pizza Nova is hosting its 24th That’s Amore Pizza for Kids annual fundraiser for Variety Ontario throughout the month of May.
Pizza Nova encourages customers to add a dipping sauce to their order which then results in 50 cents being donated to Variety Ontario which operates Variety Village in southwest Scarborough.
Variety Ontario helps thousands of children with physical and mental disabilities by providing a safe stay and an accessible facility.
“Every child has unique gifts, talents and abilities, As long-standing partners of Variety, our customers know we’re committed to the organization, the important work they do and most importantly, to the children who benefit from their programs. I know they appreciate the awareness and the added financial support this brings,” said Pizza Nova’s President Domenic Primucci in announcing the Dip ‘n’ Give fundraising campaign.
Pizza Nova initially launched the That’s Amore campaign as a single-day in-store pizza promotion, but with the COVID-19 crisis, they had to move to the dipping cause campaign to ensure customer safety.
“In 2021, we launched this new monthly format featuring dips and the results have greatly exceeded our expectations. Our dips are delicious year-round but, in May, it’s the time to do even more dipping and sampling to benefit the good cause,” said Primucci.
During the 2021 campaign, Pizza Nova raised $200,000, which later was topped in 2022 when more than $203,000 was raised. In the 24 years the campaign has been running, Pizza Nova has raised more than two million dollars for Variety.
Recently, Variety Village honoured Pizza Nova and the Primucci family by opening the renovated Primucci Pavilion; the main lobby of the landmark facility located at the on Danforth Avenue east of Birchmount Road.
A part of the Primucci Pavilion renovation includes a 22-foot-by-10-foot-high mural depicting children playing in front of the Toronto skyline with the words Share the Love.
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