Beach Village BIA joins with Zenergy Communications to roll out Back to the Beach Village campaign

Anna Sebert, Executive Director of The Beach Village BIA, and Dan LeBaron, of Zenergy Communications, at Kew Gardens. Photo by Alan Shackleton.

The Beach Village BIA has announced it will partner with Zenergy Communications to roll out its Back to the Beach Village marketing campaign this year.

The campaign will be introduced over the next few months and aims to promote the businesses along Queen Street East in the Beach between Neville Park Boulevard and Lockwood Road.

“The Beach Village has so much to offer,” said Beach Village BIA Executive Director Anna Sebert in a recent press release announcing the campaign.

“The area was once the city’s most sought-after destination, and we believe that all the elements that initially made it so popular still persist today. We’ve got so many amazing businesses doing great things and we’re eager to show that there’s never been a better time to rediscover The Beach Village.”

The BIA, which represents more than 300 businesses in the area, will work with Zenergy in its efforts to publicize why the area is now Toronto’s go-to neighbourhood regardless of the time of the year.

The Back to the Beach Village campaign will focus on the area’s diverse offering of events – including a late-night shopping event featuring local Toronto craft breweries, music and movie nights in the park and, of course, the annual Beaches International Jazz Festival in July.

The campaign will also highlight the many attractions of the Beach Village from its physical beauty including green spaces such as Kew Gardens and Ivan Forrest Gardens to its wide variety of businesses and services.

The campaign will also focus on recent and future work being done by the Beach Village BIA to ensure the area remains a “vivacious, desireable” location.

Some of that work includes a streetscape master plan, the upcoming installation of wayfinding totems and construction of a pair of parkettes at Lee and Hammersmith avenues respectively.

Also, the BIA has launched a grants program to support events and activities that create vibrancy and excitement in the area.

“All of the BIA’s programs and undertakings will supplement the overarching Back to The Beach Village campaign, giving residents with different interests and needs a wide range of reasons to visit the area and explore what makes it such a dynamic, wholesome and fun community,” said the announcement.

Dan LeBaron, with Zenergy Communications, said the campaign will have year-round focus on the Beach Village.

“We want to be a destination point in the fall and winter as well,” he said in an interview. “This is a great community all year round.”

For more information on the Beach Village BIA and the grants program, please visit https://thebeachvillage.com/


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